Annie Chen
Branding Bite
My senior project is a graphic design and motion design project, where I will be focused on creating promotional materials for existing food brands. I will be taking 2 - 3 food brands and will animate a promo ad, design a printed poster, and design a printed booklet for each one. In the ad and poster, I will be adhering to each brand's guidelines but will add my own twist - for instance, creating hand-drawn illustrations for a brand that may not have a strict illustration/graphic art style. In the booklets, I will have a detailed case study/analysis of each brand, highlighting what I think is most successful and what feels the weak. In my deliverables, I am also hoping to change/improve upon these weaker aspects that I've pointed out about each brand.
