HEYUE FU
Feline Fashion In Future
The inspiration for the cat lifestyle brand came to me while shopping for cat clothes for my cat in New York City. In Petco and other pet supply stores, I see a lot of dog products but very few cat supplies. Furthermore, cat garments for Sphynx, Devon Rex, and Cornish Rex cats come in restricted patterns, and fitting flaws are more common in the western market. So I began thinking of developing a cat lifestyle brand, starting with cat breed-specific clothes. So I began to consider creating a cat lifestyle brand, starting with clothing for specific cat breeds. I have a background in fashion design, so it's easier for me to begin with something I'm acquainted with. According to my research, Sphynx, Devon Rex, and Cornish Rex cats only have one layer of fur or no fur at all; hence they must wear clothing when the temperature drops below 68 degrees Fahrenheit. This brand aims to create compelling designs from the perspective of cats while maintaining human aesthetics.